The following commercials were shot using a cellular phone/8mm/GoPro camera only.
Aviv’s greatest passion is a freestyle-art commercial. He likes to create a separate scene for each shot, rather than shooting according to the storyboard frame by frame, creating the commercial’s artificial world. This method gets his actors immersed in the scene, thus, capturing real emotions and not acting. The final result is far greater than just “a nice shot” – the aesthetics are enhanced by realistic emotions.